So much of what we do only a daily basis is presenting, selling, and convincing.
In some cases, we are selling an idea to someone else. In other cases, we are selling it to ourselves.
We have to answer tough questions to ourselves:
“Am I really as good as I’m presenting myself to be?”
“Can I do this?”
“What if I fail?”
Those same questions are occurring to the other person you are trying to convince. So how do you expect to get buy-in from someone else if you can’t convince yourself?
I guess my point is, the art of the sale isn’t about convincing someone else, it’s about first convincing yourself.
Once you do that, the rest becomes much easier.