A little over 4 months ago, True Voice Media opened for business. Since then we’ve grown rapidly and find ourselves in a similar position as our clients, struggling to find the time for ourselves.
“I don’t have the time”
Perhaps more than anything else, “finding time” is the biggest obstacle that our clients must overcome to embrace Social Media. It doesn’t always make immediate sense why we should set aside 10-15 minutes for sharing online. Many of our clients are in leadership roles and their schedules are already tight, leaving little room to think about forging new relationships on the internet.
The blog doesn’t get updated.
The Twitter account is quiet.
And the Facebook page gathers dust and random spam postings about weight loss supplements.
We’ve been there
Trust me, we’ve been there. Look at how frequently we’ve updated our own blog. Look at our Twitter stream. We’ve been slacking. We haven’t been walking the walk.
“The Grind” is difficult to escape. Each and everyday our task lists get longer. Our obligations become greater in number and harder to avoid.
That’s why it’s important to stop momentarily and take a step back from it all and see where you are devoting your time and energy. Today we chose to stop all client work at noon and devote the second half of the day towards business development and strategic planning.
“What am I trying to accomplish?”
That’s ultimately the question that needs to be asked. Are all of the actions I’m taking on a daily basis going to deliver the outcome I want? If not, then I need to re-examine my actions.
Imagine the SEO company that doesn’t rank on Google for SEO.
Imagine the PR company that doesn’t ever get any press about what’s happening in their own business.
Imagine the shoemaker, who’s children have no shoes.
Find time for things that matter
Whatever your business is, you find the time for things that matter. If you are a business that wants more customers, it’s hard to argue with the statistics about the impact of blogging on business. If you are a business that no one knows about, it’s hard to argue the impact that social media channels can have to raise awareness about your business.
It’s hard to avoid the tsunami of changing behaviors due to social media, especially if you are unwilling to make the time.