What are we doing Foursquare?
You debuted in March of 2009. You pioneered the “check-in.” Sure there were others but much like Twitter won the microblogging war, you won the check-in.
But it’s been 4 years now and you just crossed the 20 million user mark. That’s it?
Sure, some people still check in, but it’s primarily the same people that have been checking in from the beginning. And I have to keep asking myself, as others are at this point: “why am I still even checking in?”
The badges are passé, the gamification has lost it’s luster, the points are meaningless and few businesses provide check-in rewards making the whole thing even more pointless.
You’ve tried your hand at being a discovery platform, but it’s just not as clean or useful as Yelp, and while your tips feature is great, not enough people use it.
Your API is popular amongst location based apps, but where’s the money in that, and how hard is it for Google Maps to beat you up on that one?
What are you doing with yourself?
While I’ve always been fond of you, I’ve always championed for you, I find myself sitting here questioning your very existence.
What do you want to be when you grow up?