This will take you a maximum of two days and should last approximately 6 months. This is how to start a corporate blog:

First Step

Make a content strategy

Who do you want to reach?

What do you want them to know?

How often are you going to post?

Second Step

Gather your resources (writers and editors)

Next

Make an editorial calendar.  Plan out content for the next 6 months.  Give each week an overarching theme and then get down into the days to pick specific topics.

…and then after that

Write a bunch of drafts and save them.

Have 1-2 months worth of posts ready to go before you launch.

Finally

Stick to it.  Keep the process going.  Be flexible.

Keep coming up with more ideas.

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