We live in a multi-screen world: smartphone, tablet, laptop, desktop, TV…
With each new screen, we divide our attention further.
With our attentions turned on screens, we engage less with our surroundings, with other people. The screens become more influential in shaping our reality.
Meanwhile, we become more sedentary and docile.
With each new screen, wherever we turn our attention, there will be people that seek to control the messages we see.
Advertisers seek to push messages in front of us in hopes of using our attention for their own benefit.
Pundits seek to influence our perception of the world. They hope to color our worldview to mirror their own, and to create the world they wish to live in.
The battle for our screens is on, and attention is our only weapon.
Where you choose to focus your attention, determines the outcome in this crazy world. Choose wisely.