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Maury Ballstein: What do we do when we fall off the horse?

 

Derek Zoolander: [thoughtfully looking up and mouthing the words silently] … fall off the horse…

 

Maury Ballstein: [looking to supply finish] … we… get back on!

 

Derek Zoolander: Sorry, Maury. I’m not a gymnast.

So you’ve taken a few days off from blogging…maybe it’s a personal blog, maybe it’s a company blog. Now you are thinking about the blogs you read and how much content they are putting out regularly. You’re thinking:

“How am I going to blog everyday?
I can’t write as much as Chris Brogan does.
How is it possible to blog everyday?
Do I even have that much to say?”


I’ve been there.  I think about it all the time when I get wrapped up in the day-to-day.  I worry about my readership and how much quality content and value I’m really putting out there.  Maybe you’ve been there, maybe you haven’t.  When you get to that point I would recommend thinking about what your long term goals are and why you blog in the first place?  After you do that, decide if it’s worth making yourself crazy trying to keep up with blogging everyday.  Finally cut yourself some slack.  The truth is that the majority of blogs go unread and rarely updated.  A very slim percentage of bloggers make money from blogging.  So take it easy and just try to contribute whatever value you can.  This is a group effort.

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