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The JGibbard Archive
A Collection of Contributions to the Internet since 2008
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The JGibbard Archive
A Collection of Contributions to the Internet since 2008
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measurement
Have Goals: Stop Making Engagement Meaningless
How we use Hootsuite Analytics in the sales process
Here's why we decided to stop wasting our time on Facebook.
Pay attention to the right numbers
The Social Media ROI Discussion
Social Media: The Changing Nature of Influence
A call for new case studies
The 15 Most Important Resources for Social Media Professionals
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