It’s no secret that I don’t always like Facebook. A lesser known fact is that I’m not a huge fan of Mark Cuban either. He’s loud and abrasive, and I just generally find him to be an annoying person.
Recently, Cuban went to town on Facebook claiming that the company is intentionally messing with the News Feed to ensure that brands must pay to reach their fans. Since then, PageLever and several other companies have lept to Facebook’s defense, citing data to show that the EdgeRank changes have not made a negative impact on engagement metrics, even while page reach has decreased . This sort of data gives credence to the idea that Facebook’s EdgeRank algortihm is working and delivering more relevant posts to the news feed.
Before I get too deeply into this, I want to acknowledge a few things. Each side of this has a bias, Page Lever relies almost entirely on the Facebook newsfeed for their survival. Brands, especially BIG brands, moving away from Facebook would be a tragedy in their world. Cuban, lost a some money better on Facebook stock. I dislike Facebook for their shady behavior and a myriad of other reasons. [See other Facebook posts on this blog.]
Now that I’ve acknowledged the bias… [Read more…]