“Take all of the effort you are putting into selling your products or services and put it into helping people.”
Helping others is a selfless act and it shows you’re in this for more than just money. Do what you do because you love doing it, no matter what it is. Find your company’s PURPOSE and communicate that as you help others.
I’m not saying this approach will make you wildly rich.
I’m not saying this approach will immediately sell more stuff.
But you will be a better marketer, because at least you’ll be creating something of value, to someone.