What is the best social media website for marketing?

What is the best social media website for marketing?

It’s a tough question to answer because it depends on your demographic.  Here are some general thoughts:

For a B2B companies:

• Linkedin
• Google+
• Slideshare
• YouTube
• Twitter

For B2C companies:

• Facebook
• Twitter
• Google+
• Instagram
• Vine
• YouTube
• Tumblr
• Pinterest

But the “best” social media website for marketing is:

1. The one where your ideal customers spend time
2. The one where your ideal customers want to hear from you
3. The one with the format that allows you to provide the most value to your ideal customer
4. The one where you can communicate authentically in a way that matches your brand’s true voice (see what I did there?)
5. The one where you can gain the most information about your customers likes and dislikes
6. The one that helps you acquire the most attention, leads and /or sales

It’s not simply:

• the one with the most users
• the one everyone is talking about right now
• the one that makes it easiest to post messages over and over
• the one that helps boost your Klout score the most

There you have it.