When asked “who are you and what do you do,” Seth Godin often responds with: “I noticeĀ things.”

I tend to think that all good media is the product of observing something, either externally or internally, and then communicating that experience to others.

I recently had a conversation with my muse about a topic close to my heart.

After 20 minutes of discussion, something became clear:

THIS is what my book is supposed to be about.

After years of the “I’m going to write a book” run around, I’ve finally found a topic that feels right.

I’ve already outlined 90% of the book.

Now the real process begins.

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