Slides
Content Strategy & Editorial Calendar Workshop from Jeff Gibbard
Additional Resources
- Building a Buzzworthy Content Marketing Strategy (My slides from SMSS Boston 2013)
- Posts about content on Social Media Philanthropy
- Social Technographics Tool
- Pew Internet Research
- Build a profile of your target audience
- Copyblogger
- Copyblogger Magnetic Headlines
- Social Triggers
- If I were a realtor (One of my favorite blog posts of all time. Really speaks to creating value.)