One of the challenges of working in the knowledge economy is that your product is often your content.
Whether it’s building strategy, creating video content, writing blog posts, or designing infographics, you are paid by the creativity, originality, and quality of what you create.
The issues start to crop up as you get busier, the competitive environment speeds up, or the customer demands your production time decrease. There are few creatives who thrive under tight time windows for ideation. Sure, once the idea is formed, some people work well under tight deadlines. But it’s the shrinking window for thinking that I find concerning.
Creative work is only truly satisfying when you are proud of the final product. When the pressure to be creative increases as the window of time to be creative shrinks, the work begins to feel like a commodity. It lacks originality and inspiration.
For those clients on the outside seeking to do the extraordinary, I offer this.
It could be your budget. It’s may be a lack of talent. But sometimes, and this is more likely, it could just be that you need to slow down and give people the time to let an idea marinate.