When I think about building a successful agency, I’m more interested in delighting my clients by giving what they want and need rather than selling a product or service for the masses.
I prefer to have a targeted and meaningful engagement with people that “get it” than to sell what others are selling just to make a buck.
To stand the test of time, do something that will resonate for years to come. In short, be the cult classic, not the blockbuster.