How do I know if social media is generating leads for my business?
The first thing you need to do is determine what a “lead” is.
- Is a lead someone who fills out a contact us form?
- Is it someone that calls you on the phone?
- Is it someone that downloads more than 3 whitepapers?
- Is it someone that looks at a series of pages on your website in succession?
Once you know what a lead is, it becomes pretty simple.
You can set up Goals in Google Analytics to track a number of different things.
If you’re tracking contact form submissions, make sure your email is setup to put those submissions into a separate folder.
If you’re tracking by phone calls, it might make sense to get a Google Voice number so you can distinguish between people that get your business card and those that find you online.
If it’s whitepaper downloads, try requiring an email, or setting specific URLs that you can track in Google analytics.
It it’s a series of pages in succession, you can set that up in Google Analytics using Goal Funnels.
Finally, be sure to ask your leads how they found out about you, then record that information and determine which tactics and networks are most successful.