How would you measure the ROI in social media?
Measuring social media ROI is easy…provided you have the following,
An ACCURATE way to measure:
- Revenue generated via Social Media
- Expenses for social media activity.
Calculate Social ROI
I made it easy for you, I made you a spreadsheet. <— Click to download.
Fill in the spreadsheet and you’ll have your ROI.
Business Value and other types of returns
So I’ve given you everything you need to calculate ROI which is a financial formula. But there are other benefits to be gained from social media besides immediate, measurable financial gain.
Social Media can lead to:
- Increased Productivity
- Faster Innovation
- Better Customer Service
- Lower Customer Service Costs
- Better Customer Retention
- More Engaged Employees
- More Engaged Customers
- Lower Marketing Costs
- And More…
It’s all about how you look at things. If you want the ROI, just fill in the spreadsheet.