Slides
Social Media and Content Strategy from Jeff Gibbard
Suggested Reading
- How to Win Friends & Influence People
- Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
- Youtility: Why Smart Marketing Is about Help Not Hype
- Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
- Influence: The Psychology of Persuasion (Collins Business Essentials)
Resources and Links
Recommended Blog Posts
- 74 Of The Most Interesting Facts About The Millennial Generation
- Groundswell Cheat Sheet
- What is Strategy?
- There’s your brand strategy!
- The Next Social Imperative
- How to Acquire Any New Skill in 20 Hours or Less
- See, Think, Do: A Content, Marketing, Measurement Business Framework
- 10 Tips on Writing from David Ogilvy
- If I Were a Realtor
- The New Resume
Recommended Podcasts Episodes
- SPOS #387 – Right Hooks And Better Marketing With Gary Vaynerchuk
- SPOS #379 – Dan Schawbel Wants You To Promote Yourself
- SPOS #372 – A Look At The Collaborative Economy With Jeremiah Owyang
- SPOS #370 – When Fish Climb Trees And Other Stories With Avinash Kaushik
- SPOS #367 – From Advertising To Youtility With Jay Baer
- SPOS #336 – Stats, Lies And Data With Tom Webster
- Viral marketing secrets revealed by Ivy League professor Jonah Berger
- How These 3 Small Tweaks Lead to Lasting Results (with Timothy Wilson)
- How to Get Major Media Coverage For Your Business with No Connections
- How to Persuade Anyone to Buy Anything From You
- SPI 094 : 5 Proven Content Creation Tips to Help You Maximize the Impact of Your Information
- SPI 091 : Mixing Online Business with Offline Marketing Strategies – Direct Reponse with Kim Walsh-Phillips
Recommended Blogs
- Social Media Q&A on the True Voice Media Blog
- Top Posts from Social Media Philanthropy
- Seth’s Blog
- Social Triggers
- Six Pixels of Separation
- Copyblogger
- Convince and Convert
- {grow} Mark Schaefer’s Marketing Blog
- Chris Brogan
- Social Business News
- Brass Tack Thinking (shut down, but still full of great content)
- UnMarketing by Scott Stratten
- Web Strategist by Jeremiah Owyang
- Baekdal.Com
- Social Media Explorer
- Social Media Examiner
- BrandSavant
- Chris Penn – Awaken Your Superhero
- Conversation Agent
- Tom Asacker
Recommended Podcasts
- Conversations: The True Voice Media Podcast
- Six Pixels of Separation: The Twist Image Podcast
- Social Triggers Insider
- Social Pros
- Smart Passive Income
- Starting From Nothing: The Foundation Podcast
- Funding the Dream
- HBR Ideacast
- The Human Business Way
Recommended Tools
Recommended Research
- Pew Internet Project
- Social Technographics Profile