First of all, a heartfelt thank you to all who attended my class. Again, I’d like to request that you fill out an evaluation form for me. You can do that here.
And now, as promised, your resources:
Slides
Mainline School Night: Content Workshop from Jeff Gibbard
Editorial Calendar Planning Tools
- Editorial Calendar Spreadsheet
- Copyblogger’s Magnetic Headlines Series**
**We DID NOT create the Copyblogger Magnetic Headlines Series. They created each word in the document and we’re not claiming ownership in any way, nor are we profiting from it’s usage. It’s just a great resource. We reformatted the content for our purposes but the content remains as it was written. You can find the updated series on the Copyblogger website here.
The Facebook Group
Please join our private Facebook Group.
This group is only open to participants of the Lower Merion High School, Mainline School Night Social Media Class.
Suggested Reading
- How to Win Friends & Influence People
- Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
- Youtility: Why Smart Marketing Is about Help Not Hype
- Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
- Influence: The Psychology of Persuasion (Collins Business Essentials)
Resources and Links
Recommended Blog Posts
- 74 Of The Most Interesting Facts About The Millennial Generation
- Groundswell Cheat Sheet
- What is Strategy?
- There’s your brand strategy!
- The Next Social Imperative
- How to Acquire Any New Skill in 20 Hours or Less
- See, Think, Do: A Content, Marketing, Measurement Business Framework
- 10 Tips on Writing from David Ogilvy
- If I Were a Realtor
- The New Resume
Recommended Podcasts Episodes
- SPOS #387 – Right Hooks And Better Marketing With Gary Vaynerchuk
- SPOS #379 – Dan Schawbel Wants You To Promote Yourself
- SPOS #372 – A Look At The Collaborative Economy With Jeremiah Owyang
- SPOS #370 – When Fish Climb Trees And Other Stories With Avinash Kaushik
- SPOS #367 – From Advertising To Youtility With Jay Baer
- SPOS #336 – Stats, Lies And Data With Tom Webster
- Viral marketing secrets revealed by Ivy League professor Jonah Berger
- How These 3 Small Tweaks Lead to Lasting Results (with Timothy Wilson)
- How to Get Major Media Coverage For Your Business with No Connections
- How to Persuade Anyone to Buy Anything From You
- SPI 094 : 5 Proven Content Creation Tips to Help You Maximize the Impact of Your Information
- SPI 091 : Mixing Online Business with Offline Marketing Strategies – Direct Reponse with Kim Walsh-Phillips
Recommended Blogs
- Social Media Q&A on the True Voice Media Blog
- Top Posts from Social Media Philanthropy
- Seth’s Blog
- Social Triggers
- Six Pixels of Separation
- Copyblogger
- Convince and Convert
- {grow} Mark Schaefer’s Marketing Blog
- Chris Brogan
- Social Business News
- Brass Tack Thinking (shut down, but still full of great content)
- UnMarketing by Scott Stratten
- Web Strategist by Jeremiah Owyang
- Baekdal.Com
- Social Media Explorer
- Social Media Examiner
- BrandSavant
- Chris Penn – Awaken Your Superhero
- Conversation Agent
Recommended Podcasts
- Conversations: The True Voice Media Podcast
- Six Pixels of Separation: The Twist Image Podcast
- Social Triggers Insider
- Social Pros
- Smart Passive Income
- Starting From Nothing: The Foundation Podcast
- Funding the Dream
- HBR Ideacast
- The Human Business Way
Recommended Tools
Recommended Research
- Pew Internet Project
- Social Technographics Profile