I look at clients. I listen to their challenges. I see solutions. The ideas and execution are clear as glass.
Time and time again I hear myself saying strategies and tactics that should be applied to my own business.
So, in frustration, I sit down to take a look at our business…and I am blank.
I sit down to build out a plan for us, and it is clunky and uninspired. It lacks the excitement and passion of even the smallest client engagement. When it comes to the implementation of the idea, I miss several steps in the execution. We list out every step for our client but often miss several for ourselves. We are our own worst client.
The sad part is that when I hold our business up to the mirror, I see an agency that could be so much more if we could love ourselves, the way we love our clients.