As a Social Media Professional, you must always remember that your clients, your audience…they are not YOU. What does that mean?
- They don’t understand Twitter like you do.
- They aren’t used to checking in at their favorite restaurant, in fact, they might say “what do you mean check in? What’s a foursquare?”
- They don’t know that they need an internal policy.
- Privacy is a concern, not everyone lives in public. Respect that.
While you think you are speaking English, they hear German…and they don’t speak German. Your job is not just strategist, it’s not just coach. it’s also translator.
It’s your job to translate their goals into strategy and tactics and back again into language they will understand.
Don’t assume that anyone knows what you are talking about, this is brand new territory for most, and you are their guide.