True Voice Media TV superstar Jeff Gibbard tackles the question of social business maturity, a concept that most companies have yet to fully consider.
Many businesses are comfortable with social media as a function of marketing. Some have dabbled with its function to boost sales, but few have considered it as an HR recruiting tool, an R&D tool, and a customer service resource. Only when businesses begin to undertsand the full scope of social’s capabilities within ALL departments, will they become a social business.
Basically, we’re just begining to use social media for more than just marketing.
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