We got a new episode of TVMTV and Jeff is here to address a question that many new to social business have wondered.

Is social media monitoring important? Jeff says, yaasss.

How else are you going to know what’s being said about your brand, industry, competitors, customers, and employees?

That conversation is happening on social media. And if people aren’t talking about you, you might want to know that as well.

Thanks for clearing that one up Jeff. What a smart guy, eh?

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