Putting aside the obvious possibility that you either don’t have a social media strategy, or the strategy you have is inadequate, here are the main reasons a Social Media strategy might fail…
- Total Inaction
- Not following the proper steps
- Not adapting
- Your don’t have clear goals
- You are afraid of failure
- You’re afraid of negative comments. What if someone says something negative?
- Afraid of being too accessible.
- You haven’t committed to it, you’re a dabbler
- You want the results but don’t want to do the work
- The tools extend what you know how to do in real life online. But somehow you don’t “get it”
- You didn’t plan anything but you’ve got accounts!
- You haven’t trained your team
- You think social media is about age. “These young kids…blah blah blah”
- It’ll take up too much time. We don’t have the time.
- We don’t have the resources.
…that about covers it.