Putting aside the obvious possibility that you either don’t have a social media strategy, or the strategy you have is inadequate, here are the main reasons a Social Media strategy might fail…
Not following the steps : Inaction
Not adapting
Other problems:
Your don’t have clear goals
You are afraid of failure
You’re afraid of negative comments. What if someone says something negative.
Afraid of too accessible.
You haven’t committed to it, you’re a dabbler
You want the results but don’t want to do the work
The tools extend what you know how to do in real life online. But somehow you don’t “get it”
You didn’t plan anything but you’ve got accounts!
You haven’t trained your team
You think social media is about age. “These young kids…blah blah blah”
It’ll take up too much time. We don’t have the time.
We don’t have the resources.