If your CEO isn’t on Twitter, there’s little chance I’ll retweet that interesting or profound quote that he or she said. If your CEO isn’t on Twitter, he or she cant retweet about the fundraiser I’m promoting and how will I find out about the cause he or she is promoting? If your CEO isn’t on Twitter I don’t have a chance to provide direct feedback, praise or criticism. If your CEO isn’t on Twitter, I can’t directly inquire about strategic partnerships. If your CEO isn’t on Twitter, I can’t reach out directly to him or her to invite them to a speaking engagement. If your CEO isn’t on Twitter, your company does seem as accessible. And finally… If your CEO isn’t on Twitter, there’s no chance that I can Tweet about a crisis I’m having, get a tweet back with a request for an email about the problem, followed by a call from Paris direct to my cell phone with a solution. That happened yesterday when Phil Libin, the CEO of Evernote, solved a problem of mine from Paris. It was Midnight there and he happened to be checking his tweets. Now I’m sure this isn’t par for the course. CEO’s don’t have endless time in the day to deal with each individual problem. My lost note was a time sensitive issue that I needed help with immediately and Phil Libin was the first to answer me. How do you think I feel about Evernote right now? I was a fan of the product before but you can bet the bank that I’m a customer for life. I may have had a problem, but not only was it fixed, it was fixed by the CEO. He could’ve passed me off but he handled it himself. That is extraordinary and worth recognition. Why should your CEO be on Twitter? Because something remarkable could happen.