New Rule: Only focus on the people that matter.
Social Media channels have opened up the one-to-many channel trap. Don’t fall for it.
Focus instead on the few precious individuals that believe in you. The few loyal fans that share your content. The few loyal readers that wait for your emails and open every one.
Where some focus on quantity, I’m choosing to focus on quality.
When I look back, those were the only people that ever mattered.