“I need to work on my personal brand”
Step One: Understand The Following Things
- Your personal brand is simply how you are known by other people
- A personal brand is built over time, not overnight
- Ideally, what you say about yourself, is the same as what others say about you
Step Two: Introspection
- Know who you are
- Know who you want to be
- Know what you stand for
- Know what you’re interested in
Step Three: Build Your Brand
- Be yourself, and communicate regularly
- Share things that interest you
- Share what you think
- Share what you do
- Deliver on your promises
There is no step four.
It’s actually THAT simple.
A personal brand is about communication and consistency.
You can spend time trying to cultivate a certain image, or you can communicate who you actually are.
Over time, your personal brand will represent the aggregate of those efforts.
Get to work.