Go to a nutritionist and say you want to lose weight but also continue to eat french toast for breakfast, pizza for lunch, and bacon mac-n-cheese and fried chicken for dinner.

What you want is to eat anything you want and lose weight.

What you need is to monitor your macro nutrients and food intake, and lift more heavy things. But you don’t want that…do you?

Very rarely do what we want and what we need overlap. Because what we generally want is for our dreams to come true and to have it happen without struggle. We want people to give us the keys to the kingdom. We want to cut the line. We want to have a premium experience.

No matter how motivated you are as a person, deep down, these are the things that your primal brain wants: all benefit, no work.

But what you need often requires requires sacrifice and it often takes work. That is all.

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