Skeptics of social business ask:
“Is social a necessity for every business?”
“Is there any value that a dry cleaner can get from using Twitter?”
“Do I need to be social if I run a lawn care company?”
The answer to all of these questions is yes. Why?
Because every business is already inherently social, whether your business is using social media or not.
While there will be exceptions, few businesses will go untouched by the reach of social. Smart businesses will listen to and participate in these digital conversations in order to improve their craft.
For the web’s most comprehensive list of free social business resources visit our free resources section.