Will social media replace e-mail?
It is highly unlikely that email is going anywhere in the near future.
Email is still the king of digital marketing ROI.
Email is still more commonly used than social networks. Try this for yourself:
- Ask 15 people whether they use Facebook, Twitter, and Email. More than likely all 15 or 14 out of 15 will use email.
- Find someone that doesn’t use Facebook and ask them if they have an email address.
- Ask a business person how they’d feel most comfortable sending an important document. I’m willing to bet they say email.
While communications are undoubtedly changing as a result of social media, email is unlikely to be replaced anytime soon. Social is simply another channel, not a replacement channel. The functions are different.
We may see the deeper integration of social and email, but it’s unlikely that we’ll see a replacement.