The laziest excuse in the book, and perhaps the most cowardly is to talk about “the way it is” or to explain “that’s what everyone else is doing.”
No one breaks out from the pack by walking along in the middle of it. When you stop doing things because everyone else is doing it, you can begin building relationships and doing business with the people who don’t like “the way it is.”
A policy is not a get-out-of-jail-free card, customers are smarter than that and will run to a competitor the first chance they get.