The gaming layer on top of our material world is expanding…didn’t you know? Between Foursquare, SCVNGR, the evolution of GPS technology and the marketer’s never ending thirst for new opportunities, you can believe that more gaming will be built into our everyday experiences.
Gaming is effective at causing people to take action. Just imagine if Angry Birds or Words with Friends had some sort of payoff. However, to truly understand how gaming will and already does exist in our society please take a look at the following video of the Chief Ninja at SCVNGR giving a TED talk on gaming. He explains it in a way that will actually change your perspective permanently.