Today’s post features a guest blogger, Harrison Kratz, President/Founder of KratzPR. Harrison is young and ambitious but often wise beyond his years. As an enthusiast of Public Relations, Social Media and Sports, I’m sure you’ll enjoy Harrison’s perspective on how Philadelphia sports teams have chosen to use PR and Social Media.
-Jeff Gibbard
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Living in Philadelphia, it’s hard to not be a die-hard sports fan. With 4 consistently competitive teams playing in South Philly, there’s a different flavor for fans of all seasons. While you can’t question Philadelphia’s commitment to putting out competitive teams, especially in the last decade, it is interesting in how those teams differ in public relations and social media.
The Eagles, for example rely on their years of sellout crowds and the fact the football is America’s new favorite pastime. From my perspective, they have done little to maintain an image of a franchise built on character that connects with some of the most die-hard fans in football. They do little in PR because there results without it remain successful.
On the other end, the 76ers do everything then can to attract and connect with new fans despite their string of difficult seasons. Their staff is friendly and engaging, and they are consistently welcoming to their fans. They understand the power of public relations and ensure that they connect with their fans on all levels beyond the arena.
The Phillies and Flyers have it figured out perfectly. Not only do they put out a championship quality product, they use PR and social media to keep their millions of fans connected and interested even when the product speaks for itself. Their fans get prepared every night because not only can they expect a win, but they also continuously feel a personal connection even if they aren’t fortunate enough to attend the games. Promotions, rally towels, championships, and interaction on social media: The perfect formula for sports PR.
These tactics are not central to Philadelphia. Sports teams all over can be classified under these levels of public relations. Whether a team is competitive or a perennial cellar dweller, there is always a need for PR. PR and social media interaction maintains a team’s reputation despite their place in the standings. Teams like the Eagles should take notice; the glory days can’t be forever and are numbered.
Fans are everything and must feel connected to the team in all ways. Social media has made that easier and more possible than ever. As far as PR goes, it sure beats signing Michael Vick.