It’s getting to the point where we can’t just read something…without thinking about something else we want to read. So we open another tab, and another tab, and so on.
We scroll down the page without reading a word and then see a picture. Our brains go Ooooooh, Ahhhhhhhhh.
Brain Crave in the Digital Age
In this digital age, we crave visuals.
Yes, there are people who love to read, and we cannot turn a blind eye to them. But for most of the internet is more likely to be attracted to pictures, videos, sounds, animated gifs, or Grumpy Cat memes.
You get the picture.
How are visuals incorporated into your Content Strategy?
Your content strategy needs to consider visual elements.
When planned carefully, visual and multi-media content can move customers around your page, pushing them to explore, and inevitably increasing your conversions.
Creating awesome multimedia content is a way for you to be artistic, and a way for current and new customers to discover more about your brand or product.
Get Visual
Video can be an extremely effective way to deliver your brand’s message.
You can use videos to entertain, educate, and even to sell something. Videos have also been shown to boost your SEO and assist with improving conversion rates. From those two factors alone, it’s obvious that videos can have a huge influence on your business.
But videos are also engaging, and can cause people to look at your website and think, ‘OH! A VIDEO, LET’S PRESS PLAY.’
Get Vocal
Podcasts are another great way to provide your customers with more information. While videos are often more of a quick bite to eat, then podcasts are more of a full meal leaving the audience satisfied and with plenty to digest.
Podcasts can be a great tactic for building a loyal and engaged following because your audience can connect with you through your tone and enthusiasm.
A podcast done well tells a story or teaches them something new that they can download to their mobile device for on-the-go use. It’s like your own radio station, where a brand can tell their story anywhere, anytime, helping them establish an authoritative presence in their industry.
Play your cards right and those loyal users that you are engaging may become brand advocates along the way. Bada bing bada boom!
In case you are looking for somewhere to start, here are a few ideas for how to structure your podcast.
- Q & A feedback
- Interviews with big influencers in your industry
- Educational / How-To
- Comedy / Entertainment
- Latest Happenings / News in the industry