My whole business is about planning. Strategy is the art of designing a plan to achieve a desired outcome. But as we all know, even the best laid plans are subject to countless unforeseen variables. It’s important to create a plan for the future, but the plan is not where the magic happens. Every strategy we write is about far more than the words on the paper, it’s about how the team embraces the ideas, takes ownership and executes on a daily basis.
If your strategy only exists in the future you will miss the big opportunity. That big opportunity is today. Goals are not achieved in the future; goals are achieved piece-by-piece, day-by-day through continued effort, alignment and adaptation.
Stop worrying about tomorrow, start getting it done today.