I don’t know when I will get there, but I am confident that in order to fulfill my grand vision for True Voice Media, I will need to outsource all tasks that fall outside of my strengths, and focus my efforts entirely on what I do best and what I’m most passionate about.
At the start of 2012, I did some thinking and determined that the best use of my time is in these 4 core areas:
- Client Work (Strategy, Project Management and Coaching)
- Marketing myself and my company (Social Media, Newsletters, Blogging, Networking, etc)
- Business Development (Talking with new prospects, understanding their goals, building affinity and providing proposals)
- Public Speaking (Keynote speaking engagements, large scale trainings and small presentations)
This leaves a large number of business tasks to be attended to. Currently I handle the company finances, invoicing, scheduling, administrative tasks, etc.)
I’m working on slowly delegating away everything that falls outside of my 4 core strengths.