This archive pulls from my original social media blog, Social Media Philanthropy, and my company blog from True Voice Media (2011-2018). I talk a lot about strategy, how to use social media across a business, including but not limited to marketing, and some commentary and ideas about the world of technology.
-
Podcasting 101February 26, 2019Hello everyone, and welcome to your first class on Podcasting. This is an introductory class, and we’re going to give you the basics and show you one simple way to setup your…
-
What grafitti can teach us about succeeding in social mediaFebruary 22, 2019There’s a HUGE difference between simple vandalism and grafitti art. One degrades, the other enhances. There’s a difference between participating in social media and spamming newsfeeds. Vandalism vs Art Spam…
-
The Five Key Elements of Social MediaDecember 6, 2018The elements that combine to form social media are not just platforms, like Facebook or Linkedin. While Social Media is a term that is used commonly used to mean “anything found…
-
What Should You Post on Your Facebook Page?December 20, 2017What Should You Post on Your FB Page? Has anyone else been wondering this since FB first came out??? Just me? K, cool. Nvm. Jeff says, you should first be…
-
What are the pros and cons of social media in healthcare?December 13, 2017What are the pros and cons of social media in healthcare? There are the obvious cons i.e. potential HIPAA violation. But what are the pros? Jeff knows. And he’ll tell…
-
How is Pinterest Helpful in Driving Traffic?December 6, 2017Thinking about adding Pinterest to your online sales efforts? Are you selling a product or service that’s highly visual? Like clothing, cars, watches, tattoos, etc.? Then you might find Pinterest…
-
How should hotels use social media?November 27, 2017I know, I know. You’re probably thinking, hotels aren’t on social media! They don’t have opposable thumbs! Well, they are. No one knows how. Since they are on social media,…
-
What are great examples of social media marketing?November 21, 2017What are great examples of social media marketing? You probably know all the big ones…looking at you Ice Bucket Challenge. But where’s the really great stuff? You’ll just have to…
-
Think You Know How to Market on YouTube?November 10, 2017It’s November. The sidewalks are decorated with crunchy leaves, and Starbucks has just started serving their Holiday cups. We expect this transition once a year, sometimes with excitement, sometimes with…
-
What are the best tools for social media ads?November 8, 2017What are the best social ads and tools? Is AdEspresso a new Starbucks drink? Nope, just one of Jeff’s best recommended tools to use when creating an ad. His second…