ROI is such a hot button topic in Social Media.
Everyone is looking to argue one side or the other.
Some people are doing everything they can to show that it doesn’t work at all, to prove it is all just a fad. Others are spending countless hours trying to prove everything they do so that they can stop being called a “social media do***ebag.”
Everything in moderation
If it can be measured, measure it, if it can’t, either find a way to measure it or stop worrying so much.
Because for everything you can measure, there are plenty of things that just happen, without any rhyme or reason.
Sometimes, just being nice can lead to an opportunity. Does it really make sense to try and measure, systematize and over-analyze being nice?
A Linkedin Groups Warm Welcome
So today’s post is short and sweet…someone tell me how you measure this?
Should this person decide to do business with us, should I go back through my calendar and write down every single hour spent in a Linkedin Group and multiply it by my billable rate, then factor in the total value of this contract and calculate my ROI?
Or should I just go make a few more friends and stop worrying about scoring kindness?