At the risk of being repetitive, I think it’s worth deciding which direction to take when choosing between depth and reach, which have an inverse relationship. Part of the attention paradox is that reach is often traded for depth.
It’s easier to develop a following with prank videos, motivational quotes, and through controversy.
The surface level motivational quotes that fill our newsfeeds, or the general and non specific “you can do it, never give up” status updates have long expired in their effectiveness or value.
We’ve seen it all before.
We’ve seen too many questions posed for the sake of generating “engagement” and we’ve been asked to comment on too many posts.
- I wish that we were more conscious of what we post and why we post it.
- I wish that we were more deliberate in what we chose to consume.
- I wish we spent less time praising the people becoming famous for becoming famous, and started acknowledging the people who care enough to do something meaningful regardless of the recognition they rightfully deserve.
Even though Social Media has immense power, and immeasurable potential, for both good and evil, it’s time we step away from the social media to meet in person, to do something meaningful, to make a real difference.
We’ve been given the tools with the power collaborate for anything. We should bring together depth and reach to build a better world.