Author: Jeff Gibbard

How do you sell social business initiatives to the CFO?

Will social media replace e-mail?

Should social media be taught in school?

The Bounce Back

What factors make a social media campaign successful?

Will every business have to become a social business?

What is the worst social media practice possible?

How effective is B2B Social Media Marketing?

Is social media the solution to bad customer service?

How can you identify influencers in social media?