There once was a time not too long ago where Old Spice reminded us of old men, it was what our grandfathers wore.
But look at Old Spice now; their new branding has us laughing. It’s young, it’s hip. I find myself thinking that it smells different without having even smelled the new “High Endurance” fragrances. Maybe I’m the only one, but I’m guessing that I’m not or these commercials wouldn’t have lasted very long. Old Spice is a great example of how rebranding can powerfully reinvent your company and revitalize your brand.