Does include words like blast or bombard?
Does it rely on a particular site, channel or tactic?
Does it favor quantity over quality?
Does anyone benefit from it besides you?
If you answered “yes” to any of those questions, it’s a crappy strategy.
Burn it and start over.
Today’s Assignment: Think about your strategy for growth. Think about your marketing activities. Think about your sales approach. How much looks like what I describe above? Anywhere it does, write down one way you could fix it.