What’s your strategy?

Does include words like blast or bombard?

Does it rely on a particular site, channel or tactic?

Does it favor quantity over quality?

Does anyone benefit from it besides you?

If you answered “yes” to any of those questions, it’s a crappy strategy.

Burn it and start over.

Today’s Assignment: Think about your strategy for growth. Think about your marketing activities. Think about your sales approach. How much looks like what I describe above?  Anywhere it does, write down one way you could fix it.