This archive pulls from my original social media blog, Social Media Philanthropy, and my company blog from True Voice Media (2011-2018). I talk a lot about strategy, how to use social media across a business, including but not limited to marketing, and some commentary and ideas about the world of technology.
Podcasting 101
February 26, 2019Hello everyone, and welcome to your first class on Podcasting. This is an introductory class, and we’re going to give you the basics and show you one simple way to setup your own audio Podcast. This post shows how we setup our own podcasts. There are many other ways to do it but this post is not intended to cover ...What grafitti can teach us about succeeding in social media
February 22, 2019There’s a HUGE difference between simple vandalism and grafitti art. One degrades, the other enhances. There’s a difference between participating in social media and spamming newsfeeds. Vandalism vs Art Spam vs CommunicationThe Five Key Elements of Social Media
December 6, 2018The elements that combine to form social media are not just platforms, like Facebook or Linkedin. While Social Media is a term that is used commonly used to mean “anything found on Facebook, Twitter, or Instagram,” there are more useful ways of seeing Social Media. For the sake of reaching a deeper understanding, let’s instead look at ...67 Facebook birthday wishes, but still drinking alone
May 2, 2018**************** NOTE TO MY READERS I wrote this in May of 2013. As many of you know, I’ve recently gotten engaged. Things are obviously better. I found this post sitting in my drafts. I was afraid to send it when I wrote it. I think after reading it, you may see the irony in letting it sit here ...What Should You Post on Your Facebook Page?
December 20, 2017What Should You Post on Your FB Page? Has anyone else been wondering this since FB first came out??? Just me? K, cool. Nvm. Jeff says, you should first be asking what is our audience interested in? And then tailor your posts to their interests. Want to know why social media is a must for your business today? Then ...What are the pros and cons of social media in healthcare?
December 13, 2017What are the pros and cons of social media in healthcare? There are the obvious cons i.e. potential HIPAA violation. But what are the pros? Jeff knows. And he’ll tell you how you could be using social media as a healthcare provider. Want to know why social media is a must for your business today? Then check out our ...How is Pinterest Helpful in Driving Traffic?
December 6, 2017Thinking about adding Pinterest to your online sales efforts? Are you selling a product or service that’s highly visual? Like clothing, cars, watches, tattoos, etc.? Then you might find Pinterest useful in driving traffic to your website. The more you know. Want to know why social media is a must for your business today? Then check out our YouTube Page ...How should hotels use social media?
November 27, 2017I know, I know. You’re probably thinking, hotels aren’t on social media! They don’t have opposable thumbs! Well, they are. No one knows how. Since they are on social media, how should they be using it? Jeff’s got some ideas… You’ll just have to watch to find out. 😎 🏨 Want to know why social media is a must ...What are great examples of social media marketing?
November 21, 2017What are great examples of social media marketing? You probably know all the big ones…looking at you Ice Bucket Challenge. But where’s the really great stuff? You’ll just have to watch to find out! Want to know why social media is a must for your business today? Then check out our YouTube Page for more.Think You Know How to Market on YouTube?
November 10, 2017It’s November. The sidewalks are decorated with crunchy leaves, and Starbucks has just started serving their Holiday cups. We expect this transition once a year, sometimes with excitement, sometimes with a sigh of apprehension as we unbox all of our old winter sweaters. While this change is inevitable, it’s completely relative to marketing your own ...